The business in one offer
Who it serves
Founders of B2B software or service companies with 10 to 50 employees who want to share lessons and attract hires and customers but cannot write every week. They pay because consistent, thoughtful posts take hours they spend on sales and hiring instead.
What to sell first
A monthly package: one 45-minute interview, short voice notes as ideas come up, twelve posts per month in the founder's voice, one revision round each, a shared approval document due by Friday, and a posting calendar. The founder posts from their own account. Excluded: logging into the founder's account, commenting or messaging for them, company page posts, ads and video editing.
Three posts a week from one interview is a predictable workload. Having the founder publish keeps account control and security with them, and the shared approval document makes every draft visible, so there is no surprise about what goes out under their name.
What could it cost to start?
This is an original example budget for the limited pilot described above. It is not a researched market average or a complete quote for every location.
| Item to price | Example allowance |
|---|---|
| Transcription and voice note app, three months | $60.00 |
| Shared document and calendar tools, three months | $45.00 |
| Professional liability insurance quote allowance | $450.00 |
| Confidentiality agreement template reviewed by an attorney | $300.00 |
| Simple website with sample posts | $150.00 |
| Business registration and bank account allowance | $150.00 |
| Example total | $1,155.00 |
What this assumes—and excludes
Assumes you write well, understand business topics, and can capture someone else's voice. Excludes owner pay, paid ads, and any local license fees. Get your own insurance quote and have a lawyer review your agreement before you sign clients.
Collect actual supplier, insurance and local-authority information. Add a reserve for delays and unexpected costs; the example total is not a funding recommendation.
How the unit economics work
At an assumed $1,200.00 per monthly client and $30.00 in direct costs, contribution is $1,170.00 before monthly fixed costs, owner pay and taxes. With 12 all-in working hours per unit, that is $97.50 per delivery hour before those deductions. These inputs illustrate the arithmetic; they do not establish a market price or expected earnings.
The example also allows $80.00 in monthly fixed costs. Include unpaid acquisition and administrative time when deciding whether the offer is worthwhile.
Try your own numbers
These are editable planning assumptions, not prices we have verified. Calculations stay in your browser.
Operating result = (price − direct cost) × units − monthly fixed costs. Before owner pay, taxes, financing and startup recovery. At these inputs, delivery requires 120 hours per month, plus any work not included in your per-unit estimate. Sales volume is a scenario, not a forecast.
How to find the first customers
Test a small offer before scaling traffic. Record the source of each enquiry, whether it fits the offer, and whether the buyer pays.
- Write consistently on your own LinkedIn profile about one industry you know, so founders see your skill. Track which posts lead to direct inquiries.
- Ask founders you already know whether they want to post more but lack time. Offer two a reduced first month in exchange for honest feedback on your interview process.
- Connect with fractional marketing leads and startup advisors who see this need often. Agree on a disclosed referral arrangement.
- Keep a simple log of each client's interview dates, drafts sent and approval times. Use it to show how the process works without claiming follower growth.
What to validate before spending more
- Run one pilot month and log hours for interviews, drafting, revisions and calendar work. If the total exceeds 14 hours, cut posts or simplify revisions.
- Agree on a confidentiality clause and a list of topics the founder must approve with legal or investors, such as funding news or customer names.
- Test your interview questions on a friend who runs a business, and check whether one session gives enough material for twelve posts.
- Ask an insurance agent whether professional liability covers claims about content you wrote, such as accidental disclosure of confidential details.
The operational catch
Founders sometimes share customer names, revenue numbers or investor talks in interviews without thinking about whether they can be public. A post that names a customer without permission or reveals funding plans can cause real trouble. Flag every sensitive detail in drafts, and require the founder to confirm it is cleared before posting.
A practical way to fund the first step
Bill each month in advance with a three-month starting term. Use free transcription and document tools in pilots, and pay for upgrades once two founders are signed.
Separate cash already available from money still to earn. Count only proceeds after direct expenses, and do not spend customer funds needed to fulfill their existing orders.
Questions before you start
Is ghostwriting dishonest?
Ghostwriting is a common practice when the ideas and approval are the founder's. Keep it honest by using their real experiences and never inventing stories, numbers or customer results.
Can I use AI to draft posts?
You can use AI as a tool, but founders pay for their voice and judgment. AI drafts can include confident errors, so build posts from the interview and verify every fact before sending drafts.
What if the founder promotes a partner product?
If the founder has a business or financial link to a product they mention, the post should disclose it. Ask about relationships before writing any post that recommends another company.
Source-backed checks
These references support the specific checks below. They do not endorse this business idea or substantiate the example prices, costs or demand.
NIST's generative AI profile lists confabulation, where systems produce confident but false content, among the risks organizations should manage. NIST: Generative Artificial Intelligence Profile.
The FTC's Endorsement Guides FAQ says material connections between an endorser and a promoted business should be clearly disclosed. Federal Trade Commission: FTC's Endorsement Guides: What People Are Asking.
The Copyright Office's report says works need human authorship to be protected, and purely AI-generated content is not copyrightable. U.S. Copyright Office: Copyright and Artificial Intelligence: Copyrightability.
- Generative Artificial Intelligence ProfileNIST · 2024-07-26 · Reference checked September 8, 2026
- FTC's Endorsement Guides: What People Are AskingFederal Trade Commission · Reference checked September 8, 2026
- Copyright and Artificial Intelligence: CopyrightabilityU.S. Copyright Office · 2025-01-29 · Reference checked September 8, 2026
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